HNN has an interesting article this week about how eloquence is important in getting to the White House. The article discusses Lincoln, FDR, JFK, Reagan and Clinton.
Let's look at what the article says about FDR's eloquence:
Franklin D. Roosevelt had been governor of New York when he campaigned for the presidency in 1932, but it was his language, especially, that stirred enthusiasm for his candidacy during the hard times of the Great Depression. Roosevelt promised change at the Democratic National Convention: "I pledge you, I pledge myself, to a new deal for the American people." His campaign song that year, "Happy Days Are Here Again," accentuated the promise of change.