Wednesday, October 22, 2008

LBJ’s Daisy Ad

I posted on campaign ads earlier this week and one of the ads mentioned in the article was Johnson’s famous “Daisy Ad,” which was only broadcast once (September 7, 1964):
At the time, the ad had shock value and reinforced the image that many Americans had of Republican nominee Barry Goldwater as a warmonger. In fact, Johnson and his advisers decided that running the commercial more than once would be overkill. They also knew that the news media would give it extensive coverage, which they did. LBJ won in a landslide.

Now, of course, I had to go find it and since I now understand how to embed YouTube videos, I thought I’d share it here as well. I promise this is the last old campaign ad for awhile!

LBJ’s Daisy Ad - YouTube

2 comments:

Matt M said...

Political strategy changed when television brought the Nixon -Kennedy Debate into our living rooms, and some argue that advertising such as the LBJ "Daisy" TV ad pushed the envelope beyond what is tolerable in even political advertising. The changes that are afoot and the nature of the idea of a 'permanent campaign' is just the beginning of the discussion of not only how government policy can be conceived , polled, tested, retooled with the speed of the internet, but how campaigns will be effected by this political symbiotic intra-net created with current technology.

The 2009 and 2010 elections will go down as being leveraged by this 'permanent campaign'. Imagine being the strategist that can start the fundraising portion of a campaign district with the voter rolls for mailings and local cable, home number for robo calls, cell phone number for SMS, and a double opted in email address that may already be part of a grassroots group whose blogs are set up with Twitter.

Ariel Hessing said...

The LBJ Daisy Ad was an iconic, landmark television message. Only three years after the Cuban Missile Crisis, it had a significant impact on the American psyche and on the '64 election; a singularly powerful and brilliantly executed artistic idea.