Political strategy changed when television brought...

2009-04-14T10:35:00.000-07:00

Political strategy changed when television brought the Nixon -Kennedy Debate into our living rooms, and some argue that advertising such as the LBJ "Daisy" TV ad pushed the envelope beyond what is tolerable in even political advertising. The changes that are afoot and the nature of the idea of a 'permanent campaign' is just the beginning of the discussion of not only how government policy can be conceived , polled, tested, retooled with the speed of the internet, but how campaigns will be effected by this political symbiotic intra-net created with current technology.

The 2009 and 2010 elections will go down as being leveraged by this 'permanent campaign'. Imagine being the strategist that can start the fundraising portion of a campaign district with the voter rolls for mailings and local cable, home number for robo calls, cell phone number for SMS, and a double opted in email address that may already be part of a grassroots group whose blogs are set up with Twitter.

Comments on American Presidents Blog: LBJ’s Daisy Ad

Political strategy changed when television brought...